Jim Beam Mows Over World Cup
Jim Beam – an official spirits partner of the U.S. Soccer Federation (USSF) – attempts to take on the FIFA World Cup with a promotional campaign released ahead of the World Cup kickoff in June 2026. The effort is named “Home Field Advantage” and features former USA goalkeeper Tim Howard, nicknamed “Secretary of Defense” after […]
Buffalo Trace Continues Single Oak Experiment
Buffalo Trace Distillery is continuing their Experimental Collection with the inclusion of a new Single Oak Rye Bourbon and a Low Entry Proof Wheated Bourbon. The Single Oak Project began in 1999, involved 192 bourbon barrels and highlights mash bill, entry proof, ageing location and barrel construction. Buffalo Trace Single Oak Rye Bourbon is a […]
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Brown-Forman Shuffles Jack Daniels Facilities
USA’s Brown-Forman spirits company is shuffling their Jack Daniels facilities – making the 80,000-square-foot Pinnacle warehouse facility, the manufacturing site for Jack Daniel’s Country Cocktails, available for super-premium American whiskey production – and moving their ready-to-drink (RTD) products to an undisclosed external manufacturing facility. The Pinnacle warehouse is located on the same Louisville, Kentucky campus as the main Brown-Forman distillery, which is in the midst of a near $100-million expansion […]
Angus Dundee Whisky Distillery Opens in China
Another popular whisky distillery has joined the China bandwagon that has seen whisky giants such as Pernod Ricard, open distilleries, Angus Dundee Distillers is constructing a new whisky distillery and a visitor experience center in Ghan’un, China. Diageo and Camus already hold constructions in China. As part of its expansion plan, Angus Dundee Distillers, which owns Tomintoul and Glencadam malt distilleries in Scotland, is planning to build a new malt […]
Diageo Launches Johnnie Walker Blue Label Xordinaire
Johnnie Walker Scotch whisky distillery has rolled out a limited edition whisky dubbed the Johnnie Walker Blue Label Xordinaire. The new expression was launched exclusively for the travel retail sector and will become a permanent release. The whisky was bottled from only 1 of 10,000 casks of the Johnnie Walker reserved aged stock. Johnnie Walker Master Blender Emma Walker describes Johnnie Walker Blue Label Xordinaire as “an exuberance to be […]
Canadian Whisky Launches Wilderness Series
Whisky distillery, Bareface Canadian Whisky, has released the first expression in its recently launched Wilderness Series. The spirit is dubbed Matsutake 01 and is one of the world’s most unique whiskies made with unusual components. Ingredients include distinctive notes of Matsutake mushrooms, a natural fungi that grows in the Canadian forests and wilderness. “With each new limited release, we strive to shatter category norms and challenge traditions,” said Faustinelli. “I […]
Indian Whisky Dethrones Diageo and Pernod Ricard Brands
Indian whisky brands have outperformed renowned distillery giants Diageo and Pernod Ricard. Indian spirits are changing the global whisky market and forcing established brands to reconsider marketing strategies and whisky components. No one expected the whisky distillery kings, Diageo and Pernod Ricard, to lose the throne. At least not to newcomers like India. This country was once known for its huge whisky imports and consumption of international drinks, is now […]
Bacardi Takes Control Of Teeling
A mere six years after investing in the Dublin-based Irish whiskey-making Teeling Distillery, Bermuda-based Bacardi has taken majority control of the distiller. The percentage of Bacardi’s ownership stake was undisclosed but founders Jack and Stephen Teeling will continue to own a percentage of the business and run day-to-day operations. Bacardi initially invested in The Teeling Whiskey Company in June 2017 and – beginning in January 2024 – Teeling will be […]
Balmoral Castle Releases Special Whisky to Honor King Charles
Balmoral Castle and Estate has released a special edition whisky honoring the 75th birthday of King Charles III. The 45-year-old single cask whisky was distilled at Royal Lochnagar and released in celebration of the King’s birthday. It was tasted by the King this year, before 253 bottles were released on November 14, 2023. On Tuesday, Nov. 14, King Charles III celebrates his 75th birthday with a philanthropic initiative called the […]
Never Say Die Whiskey Comes to the US
After basking in an impressive reception in the UK market, Never Say Die has launched in the US drinks market. In September 2022, the UK-based Kentucky-owned distillery rolled out the straight bourbon into the UK. The whiskey was launched online. According to the distillery, a few thousand cases of the brand’s bottled whiskey are being reimported ahead of its launch online with Seelbach’s in early 2024. It will then begin […]
Distillery 291 from Basement to Whisky Distillery
This is not a rags-to-riches story. It is an artistic journey of one of Colorado’s most unique single malt whisky from a home basement to a top-producing whisky distillery. Michael Myers, a former fashion photographer, named Distillery 291 after Alfred Stieglitz’s New York gallery. The distillery uses Colorado-grown grain to produce its whisky, in an effort to contribute to the local economy. The whisky is finished with charred aspen staves […]
Pernod Ricard Chinese Distillery Celebrates First Whisky
Global whisky distillery giant, Pernod Ricard, is celebrating its Chinese distillery’s first single malt whisky. The Chaun Distillery is part of the French company’s expansion plan. The distillery is rolling out its first whisky that was processed in the Chinese plant. The launch coincides with the opening of the company’s Experience Centre where whisky enthusiasts can participate in tours, tasting sessions, and purchases. In November 2021, Pernod Ricard invested $150 […]
Waterford Whisky Brings New Cuvée Concepts to the US
A new core range of Waterford Whisky’s Cuvée Concepts will be introduced to the United States. These releases mark an important milestone in Waterford Whisky’s quest to create single malt whiskies with natural flavor. Waterford Whisky Cuvée Concepts Enroute to the US “The natural progression of our unique terroir mission was to follow in the footsteps of the legendary Grand Vins of Bordeaux or the Grande Marques of Champagne, and […]
Whisky Leads UK Drinks Exports Impressive Growth
UK drinks exports have grown by 13% this year to an impressive £9.4 billion impulsed by strong whisky sales. With Scotch whisky forming the bulk of Britain’s heritage drinks products, major European countries have maintained traditional purchases despite the sluggish economy. However, sales of other alcoholic beverages including gin and beer, have reduced drastically due to bureaucratic impediments imposed by Brexit. Although the exact reduction quantity is not clearly outlined, […]
Eagle River Whisky Looks to Expand Facilities
The owners of the Eagle River Whisky distillery discovered that their tasting room and distillery may just be too small. The company invited whisky enthusiasts to a tasting session at the distillery hall, however, the turnout was overwhelming. The demand for the spirit led the couple to initiate expansion plans immediately. “We quickly realized that it would be too costly to retrofit it to become the state-of-the-art, sustainable distillery we […]
Whisky Live Toasts in Dubai February 2024
The annual whisky festival, Whisky Live, will roll out the 2024 spirit show in Dubai. The show will honor the country making it the host of the first festival to be held in the Middle East. The program is set to launch in mid-February under the guidance of the Malt Society Arabia (MSA). The partnership between the MSA and Paragraph Publishing will rename the Dubai festival Malt Live Dubai. According to […]

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