Peroni Debuts Campaign For The Winter Olympics
Rome-based Japanese-owned Italian-style lager Peroni Nastro Azzurro [which means “blue ribbon” in Italian] has launched a new promotional campaign to coincide with the upcoming 2026 Winter Olympic Games in Milan, Italy. The new campaign entitled “Here For The Nastro Azzurro,” stars Italian-American chef, author and TV personality Giada De Laurentiis, the granddaughter of filmmaker Dino […]
The Kentucky Bourbon Trail Adds More Stops
The Kentucky Bourbon Trail has added 10 new stops to their tour, bringing it to a grand total of 68 stops ranging throughout the state of Kentucky. The newest additions are: Dark Arts Whiskey House, LF Heritage Distilling, J Mattingly 1845 Distillery, Chicken Cock Whiskey Circa 1856, Green River, Left Bank Distilling Co, a pair […]
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InchDairnie Unveils Inaugural Rye Whisky
Scotland-based distillery InchDairnie has released RyeLaw – purported to be the only Scottish malted rye whisky currently available on the market. InchDairnie RyeLaw was double distilled in pot stills in 2017, matured in charred new oak casks, made with locally grown 53% malted rye and 47% malted barley and was bottled at 46.3% alcohol by volume [92.6 proof]. Only 200 casks of InchDairnie RyeLaw are being made available worldwide with […]
Ballantine’s Releases 40-Year-Old Series
Ballantine’s Scotch whisky has released a new array of 40-year-old whiskies called The Masterclass Collection to celebrate the brand’s master blenders. The Masterclass Collection will consist of a series of five annual releases of Ballantine’s 40 Year Old whisky, with only 108 bottles of the first whisky blend in the series – The Remembering – being produced in celebration of Ballantine’s master blenders Jack Goudy and Sandy Hyslop. Ballantine’s The […]
Wemyss Debuts Blended Scotch Nectar Grove
Scotland-based Wemyss Malts has released a small batch blended Scotch whisky, finished in ex-Madeira wine casks, called Nectar Grove. Wemyss Malts Nectar Grove is a blend of single malts filled into hand-selected ex-Madeira wine casks, bottled at 46% alcohol by volume [92 proof] and is said to offer notes of apricots, ginger, nectarines, oranges, peaches, saffron and vanilla. Only 3,000 bottles of Wemyss Malts Nectar Grove are being made available […]
Bimber Reveals Ex-Bourbon Oak Casks Batch #4
London-based distillery Bimber has released a small batch single malt – Ex-Bourbon Oak Casks Batch 4. Bimber Ex-Bourbon Oak Casks Batch 4 has been matured in first-fill American oak ex-bourbon casks for six years – in Bimber’s second year of production – and was bottled at 51.2% alcohol by volume [102.4 proof]. Only 7,000 bottles of Bimber Ex-Bourbon Oak Casks Batch No. 4 are being made available for $85 per […]
The Singleton Reveals 40-Year-Old
Diageo-owned The Singleton has released a limited edition 40-year-old single malt as the third and final addition to their Epicurean Odyssey series, which explores an ‘epicurean journey of flavour’ and ‘sensorial maximalism’. Other releases in the series were 38-year-old and 39-year-old whiskies. The Singleton 40-Year-Old was bottled at 45.9% alcohol by volume [91.8 proof] and is said to offer notes of dark chocolate and rich plums. Only 1,716 bottles of […]
Diageo CEO Ivan Menezes Dies
Sir Ivan Menezes, the long-serving CEO of spirits behemoth Diageo – the world’s largest spirits company – has died at the age of 63 after a short illness. Menezes had been in the hospital being treated for several undisclosed medical conditions including a stomach ulcer. Since 2013, Menezes had been the chief executive of Diageo, producer of brands including Guinness beer and Johnnie Walker blended whisky. Diageo’s market value nearly […]
Jura Adds Pale Ale Cask To Cask Series
In a collaboration with Covid-19 pandemic-affected local breweries, Jura has added Jura Pale Ale Cask Edition – a single malt whisky matured in pale ale casks – to their Cask Edition Series. Jura worked with the local breweries that were under lockdowns in 2020 and 2021 to produce Jura Pale Ale Cask Edition, which was then bottled at 40% alcohol by volume [80 proof] and is said to offer notes […]
Midleton Debuts Quartet Of Single Cask Whiskies
Irish Distillers-produced Midleton has released four single cask whiskies – 27-Year-Old First-Fill Bourbon; 25-Year-Old Virgin American Oak; 21-Year-Old Virgin American Oak; and 24-Year-Old First-Fill Bourbon – for their Very Rare Collection and which will be available in specific travel retail venues around Europe. Midleton Very Rare’s 27-Year-Old First-Fill Bourbon has been bottled at 49.6% alcohol by volume (99.2 proof) and is being made available in the Amsterdam Airport in the […]
Betty Buzz Flies To Wrexham
Tonic and mixer brand Betty Buzz has flown across the pond and “officially” been named as an official sponsor of the popular Welsh-based Wrexham Association Football Club (AFC) for the 2023-24 season. Wrexham was a team in the UK’s National League that gained worldwide notoriety after being purchased by actors Ryan Reynolds and Rob McElhenney and being the focus of “Welcome to Wrexham”, a documentary on Hulu [Disney Plus in […]
Fettercairn Finishes Off Warehouse Collection
Highland distillery Fettercairn has released the fifth and final whisky in their Warehouse Collection, which aimed to feature experimental limited edition whiskies created at the distillery. Fettercairn Warehouse 14 was initially matured in first-fill and second-fill ex-bourbon barrels before being finished in finished in three different beer barrels – stout, dark ale, and pale ale – and bottled at 51.2% [102.4 proof] alcohol by volume. Fettercairn’s new Warehouse 14 whisky […]
Ardbeg Releases Heavy Vapours
Islay distillery Ardbeg has released a limited edition single malt – Heavy Vapours – to celebrate the 2023 Fèis Ìle music and malt festival. Ardbeg is known for their normally peat-y whiskies, however, Ardbeg Heavy Vapours has been distilled without a purifier – the device on a still responsible for maintaining the brand’s balance between extreme peat and floral fruitiness – and, as a result, is said to offer notes […]
Cutty Sark Cuts Video Too Celebrate 100
As mentioned earlier, old school La Martiniquaise-Bardinet-owned blended Scotch whisky brand Cutty Sark is celebrating their 100th birthday this year and they have unveiled their Never Ending Adventure promotional video. The promotional video has a Cutty Sark ship sailing through turbulent seas in a storm and highlights various iconic imagery throughout the history of the brand, all set to the tune of a modern-day hip-hop song.
Diageo’s World Class Debuts On Amazon Prime
Debuting on Amazon Prime is “SPIRIT: Becoming the World’s Best Bartender” – the documentary about Diageo’s World Class competition from 2022. Diageo’s prestigious World Class Global Bartender of the Year cocktail competition is the setting for the documentary as it reveals the behind-the-scenes back-stories and preparations of three of the world’s best bartenders as they prepare to create the most important cocktails of their career. Specifically, the documentary follows Sahil […]
Cutty Sark Turns 100
Old school blended Scotch whisky brand Cutty Sark turns 100 this year and owner La Martiniquaise-Bardinet is celebrating with the release of a new limited edition design. The Cutty Sark Anniversary Limited Edition keeps the maritime theme while emphasizing the 100 years since the blended Scotch brand was founded in 1923. Cutty Sark will also release a new promotional campaign – entitled, Never Ending Adventure – and launch an additional […]
Loch Lomond Prepares For The Open With Pair Of Whiskies
Loch Lomond has released a pair of limited edition single malt whiskies – Loch Lomond Open Special Edition and Loch Lomond Open Course Collection – to celebrate this year’s British Open golf tournament, which will be held at the Royal Liverpool Golf Club on July 16-23, 2023. Loch Lomond had previously entered into a five-year collaboration with the organizers of The Open in February 2018. Loch Lomond Open Course Edition […]
The Glen Grant Unveils 21-Year-Old Single Malt
Speyside distillery The Glen Grant has released a 21-year-old single malt Scotch whisky – the oldest in their lineup [joining 10, 12, 15 and 18-year olds]. The Glen Grant 21 Year Old was matured in former Oloroso sherry butts along with ex-bourbon barrels, bottled at 46% alcohol by volume [92 proof] and is said to offer notes of coconut, creme brulee, peaches, raisins and toffee. The Glen Grant 21 Year […]
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