Archie Rose Adds Spice For The Holidays
Australia-based Archie Rose has released a whisky aged in barrels smoked with cinnamon as the third installment of four planned installments in their limited edition experimental Smoked Cask Series. Archie Rose Cinnamon Smoked Cask Single Malt Whisky was bottled at 51.9% alcohol by volume [103.8 proof] and is said to impart notes of cinnamon – […]
Jim Beam Collaborates With Kenan Thompson
Jim Beam has collaborated with “Saturday Night Live” actor/comedian Kenan Thompson in a new promotional campaign for their bourbon which aims to anticipate post-National Football League playoff disappointment for the losing team’s fans. Called “Refresh Your Season”, Thompson implores fans whose teams may have “fallen short of victory” to refresh with a Jim Beam and […]
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Bimber Introduces Peated Whisky
London-based Bimber Distillery has debuted their first-ever peated single malt whisky, called, not surprisingly, 1st Peated – and clocking in at 14.4 PPM [parts per million] for their peat/phenol level numerals. Bimber 1st Peated was created using four heavily peated American oak ex-bourbon barrels, with barley sourced from Bimber’s farm operations and was bottled at 54.1% alcohol by volume [108.2 proof]. Bimber 1st Peated is being made available for $155 […]
Ardbeg Offers Smoketrails
Islay distillery Ardbeg has released Smoketrails Manzanilla Edition – a whisky created using Manzanilla sherry casks from Spain. Ardbeg Smoketrails Manzanilla Edition was matured in both American oak casks, and Manzanilla sherry casks from Sanlúcar de Barrameda in Spain, bottled at 46% alcohol by volume [92 proof] and is said to contain notes of Brazil nuts, dark chocolate, fennel and pine. Ardbeg Smoketrails Manzanilla Edition is only being made available […]
Budweiser To Ship Unused World Cup Beer To “Winner” Of 2022 World Cup
After FIFA and host country Qatar pulled a last-minute switcheroo on major sponsor, Budweiser, at the 2022 World Cup and did not allow beer to be sold in stadiums, Budweiser – in a somewhat dubious promotion – has announced that they will send all their unsold watery beer to the “winning” country of the worldwide football tournament. No word has yet emerged from the list of potential winning countries as […]
Chris O’Dowd Promotes Redbreast Irish Whiskey
Irish actor Chris O’Dowd [“Bridesmaids”] is promoting Redbreast Irish Whiskey as part of a promotional campaign celebrating Robin Redbreast Day (November 17) – which is intended to raise awareness and donations for charity partner Bird Life International, and its joint mission to protect common birds. For every share and like the video receives 25 cents will be donated to the global conservation charity Bird Life International, which uses the funds […]
White Peak Reveals Wire Works Virgin Oak Finish Whisky
UK Peak District-based distillery White Peak has released a limited edition whisky – Wire Works Virgin Oak Finish – highlighting its maturation in American oak barrels. White Peak Wire Works Virgin Oak Finish is a lightly peated single malt whisky, first matured in first-fill ex-bourbon barrels, before being finished in virgin American oak barrels, bottled at 51.7% alcohol by volume [103.4 proof] and is said to contain notes of brown […]
The Macallan Tells Their Backstory With The Spirit Of 1926
Speyside distiller, The Macallan – with some assistance from Scottish rock group Simple Minds [of “Breakfast Club” fame] and narrator Johnathan Pryce [“Brazil”, “The Adventures of Baron von Munchausen”, “Glengarry Glen Ross”, “Tomorrow Never Dies” and “The Pirates of the Caribbean”] has released an eight-minute short film celebrating Janet ‘Nettie’ Harbinson, the woman behind their 1926 single malt whisky, called “The Spirit of 1926”. The film tells the real-life story […]
Maker’s Mark Unveils New York And Sydney Editions
Maker’s Mark Bourbon has released a pair of city-specific bourbons for their Wood Finishing Series/City Series – New York and Sydney – which will be available exclusively in global travel retail venues. Maker’s Mark New York Edition and Maker’s Mark Sydney Edition, are only available at airports in the two cities. Maker’s Mark New York Edition is said to contain notes of dark chocolate, oak and spice. The New York […]
Uncle Nearest Introduces Trio Of Whiskies
Nearest Green Distillery has released a trio of whiskies to add to their popular Uncle Nearest Premium Whiskey portfolio – Uncle Nearest Straight Rye, Uncle Nearest Single Barrel Black Label Whiskey, and Uncle Nearest Single Barrel Rye. Uncle Nearest Straight Rye is bottled at 50% alcohol by volume [100 proof] and is said to contain notes of caramelized sugar, rye and vanilla. Nearest Green sourced their Uncle Nearest Straight Rye […]
Jack Daniel’s Unleashes American Single Malt
Tennessee whiskey brand Jack Daniel’s has released 2022 limited edition Twice-Barreled Special Release – an American single malt finished in Oloroso sherry casks as part of their Special Release series. Jack Daniel’s 2022 Twice-Barreled Special Release American Single Malt is made with a 100% malted barley grain bill [the first time ever for the Tennessee whiskey distiller], matured in new, charred American white oak barrels for a minimum of four […]
Heineken Launches “Less Bitter” Island’s Edge Stout
Heineken has released a promotional campaign for their Island’s Edge stout, which they are touting as “less bitter” than normal stout. The Island’s Edge promotional campaign employs a logical venue – a typical Irish pub – that has pub customers proclaiming that Island’s Edge is “just less bitter” which then turns into various pub customers claiming that they, too, are less bitter.
Ian MacLeod Goes Back To School For New Whisky
Ian Macleod Distillers has released a limited edition blended Scotch whisky created in a collaboration with a team of four students at Edinburgh-based Heriot-Watt University’s International Centre for Brewing and Distilling – the Ian MacLeod Blending Room 01: Heriot-Watt Release. Ian MacLeod Blending Room 01: Heriot-Watt Release is a three-year-old blended Scotch whisky – 45% Speyside, 15% Highland and 40% Lowland – and finished for three months in a virgin […]
Dunnet Bay Distillery Offers Stannergill Whisky
Dunnet Bay Distillers – the UK’s northern-most mainland distillery – has offered their debut whisky brand Stannergill, for pre-order. Pre-ordered casks will be left to rest for up to 10 years in the cool, dunnage warehouse where it will be exposed to the fresh sea air blowing from Dunnet Bay. Dunnet Bay Distillers’ Stannergill Whisky will be matured in American ex-bourbon casks and Spanish ex-sherry casks. Only 250-liter casks of […]
Bruichladdich Dabbles In Black Art
Islay distillery Bruichladdich has released the 10th and newest installment in their Black Art whisky series – intentionally designed to be a mystery-sourced limited edition with only the head distiller knowing the recipe to Bruichladdich Black Art Edition 10. What is being released about Bruichladdich Black Art Edition 10 is that it is an unpeated 29-year-old single malt created using pre-renaissance casks from Bruichladdich Distillery that have been maturing exclusively […]
Benriach Revives The Sixteen
Speyside distillery Benriach has revived The Sixteen – a 16-year-old single malt Scotch whisky which was in their portfolio in 2016 but had been “missing” since then. Benriach The Sixteen was matured in three casks, bottled at 43% alcohol by volume [86 proof] and is said to contain notes of honey, stone fruit, malt and nutty oak spice. Benriach The Sixteen is being made available for $80 per bottle.
Glenmorangie: It’s Kind Of Delicious And Wonderful
Iconic Highland distillery, Glenmorangie, has released the second installment of their ‘It’s kind of delicious and wonderful’ promotional campaign. The promotion features six scenes inviting viewers to step into the world of Glenmorangie, where everything is ‘kind of delicious and wonderful’ The six scenes where one might theoretically enjoy a Glenmorangie are a hot-air-balloon ride, a lush greenhouse [you know, to select your own fresh garnish], an arcade, a visit […]
Kavalan Introduces Red Wine Cask-Matured Whisky
Taiwan-based Kavalan has released Solist French Wine Cask Single Cask Strength Single Malt Whisky – a whisky matured in a French red wine cask. Kavalan Solist French Wine Cask Single Cask Strength Single Malt Whisky was matured in the aforementioned French red wine cask, bottled at 57.1% alcohol by volume [114.2 proof] and is said to contain notes of is apple, guava, plum and pomegranate. Kavalan Solist French Wine Cask […]
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