Bud Light Has Runaway Keg Before Super Bowl
Bud Light has released the full-length version of “Keg,” their official Super Bowl advertisement, which also features Bud Light’s nationwide $60 keg rebate. The spot stars Post Malone, Shane Gillis and Peyton Manning, had a teaser released earlier this month and employs a soundtrack which features Whitney Houston’s “I Will Always Love You.” Bud Light […]
Johnnie Walker Brings Out Lunar New Year Whisky
Johnnie Walker has released Blue Label Lunar New Year – their blended whisky celebrating the 2026 Lunar New Year – dubbed the Year of the Horse – which begins on February 17, 2026. Johnnie Walker’s Blue Label Lunar New Year dons a label featuring the artistry of Hong Kong-born fashion designer Robert Wun, who has […]
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Bimber Issues Fourth Spirit Of The Underground Release
London-based Bimber has released the fourth installment of their Spirit of the Underground collaboration with Transport for London, this time highlighting four new stations located in the West End of London – Covent Garden, Green Park, Leicester Square and Piccadilly Circus. Bimber’s Release No.4 is a creation of four single cask whiskies specifically paired with aforementioned four iconic Underground stations, which all reside on London’s Piccadilly line. Bimber Covent Garden […]
Sazerac Faces Lawsuit Over Fireball Product Not Containing Whisky
Sazerac Company, Inc. – the makers of Fireball Cinnamon Whisky – are facing a proposed class action lawsuit that alleges the branding of its Fireball Cinnamon beverage is misleading, as it is nearly identical to the branding of the company’s signature Fireball Cinnamon Whisky, except the Fireball Cinnamon product does not contain whisky. The labeling of Fireball Cinnamon appears nearly identical to the brand’s Cinnamon Whisky – albeit without the […]
Johnnie Walker Issues Cocktail Contest Challenge To The World
Diageo-owned Johnnie Walker has issued a cocktail contest challenge to bartenders worldwide – provide the best recipe for a cocktail using Johnnie Walker Black Label – those selected as the best recipes will get the chance to win an exclusive three-night immersive Black Label experience in Scotland at Diageo’s Johnnie Walker headquarters in Edinburgh. To enter, participants must publish a public Instagram post of their signature cocktail, including the recipe […]
Glenfarclas Unveils 50-Year-Old Single Malt
Speyside distillery Glenfarclas has released a limited edition 50-year-old single malt Scotch marking the 50th anniversary of their fifth-generation family member and chairman, John Grant, who founded the brand in 1974. Glenfarclas 50-Year-Old was bottled at 50% alcohol by volume [100 proof] and is said to offer notes of dark chocolate, peat and toffee. Only 836 bottles of Glenfarclas 50-Year-Old are being made available for $11,115 per bottle via speysidewhisky.com […]
Jameson Pumps Brakes On Imbibing
Irish whiskey industry giant, Jameson, is pumping the pre-emptive brakes on responsible drinking two months before St. Patrick’s Day via a collaboration with Irish actress/comedian, Aisling Bea, in a promotional campaign titled ‘Jameson. Easy Does It’. The promotional video depicts several social drinking occasions although not the big one – St. Patrick’s Day – and makes its debut today in Ireland before being presented worldwide later this year on a […]
Nikka Arrives In The UK Next Month
Japan-based whiskymaker, Nikka, will release their Discovery 2022 whiskies in the UK in February 2023 after having already debuted those whiskies in Japan in September 2022. The Discovery series was launched in 2021. Arriving in the UK next month will be Nikka Yoichi Single Malt Aromatic Yeast (48% alcohol by volume – 96 proof) and Nikka Miyagikyo Single Malt Aromatic Yeast (47% alcohol by volume – 94 proof). Nikka Yoichi […]
Gulliver’s Travels To Sherry Single Cask Destination
Fresh off their collaboration with Australian swimwear producer, Budgy Smuggler, UK-based [Norfolk] whisky producer Samuel Gulliver & Co has made an addition to their range with Gulliver’s 47 PX Sherry Cask single malt whisky. Gulliver’s 47 PX Sherry Cask is a single malt whisky finished in Pedro Ximénez Sherry casks from Spain, bottled at 47% alcohol by volume [94 proof] and is said to offer notes of butterscotch, chocolate, golden […]
Fercullen Makes The Trip Across The Pond
Powerscourt Distillery [based in County Wicklow, just outside of Dublin] is bringing their Irish whiskey brand Fercullen across the pond to the USA. Fercullen is produced at the Powerscourt Distillery and will be bringing Fercullen Fall, Fercullen Single Malt, 15-year-old Fercullen whiskey and limited edition Fercullen 21 Year Old to availability in the USA. Powerscourt Distillery’s core product is Fercullen Falls – named after Ireland’s largest waterfall [which just so […]
McConnell’s Irish Whisky Traveling To South Korea
Belfast-based Belfast Distillery Company is expanding into South Korea by shipping nearly 10,000 bottles of McConnell’s Irish Whisky to the country. With the expansion, the Belfast Distillery Company is now selling their products in more than 30 countries. Additionally, the Belfast Distillery Company is constructing a new distillery and visitor center for McConnell’s in Belfast at the site of a former jail.
Jefferson’s Bourbon To Get New Facility In Kentucky
Jefferson’s Bourbon will be the recipient of a brand spanking new $250 million ‘state-of-the-art’ carbon neutral distillery to be located in Marion County, Kentucky. The new facility comes courtesy of new owner, France-based spirits giant, Pernod Ricard, which purchased Castle Brands [the parent company of Jefferson’s Bourbon] in 2019. Jefferson’s Bourbon will be a part of the new company Pernod Ricard has created called The American Whiskey Collective and that […]
Trio Of Bowmore Whiskies Auctioned Off
A trio of Bowmore whiskies – including a bottle of Bowmore 35 Years Old – were recently auctioned off at Bonhams Cornette de Saint Cyr’s Whisky et Spiritueux d’Exception sale in Paris [held in December 2022]. The Bowmore 35 Years Old was originally offered for between $16,900-$21,130 but wound up with a winning bid of $21,907. A Bowmore 1964 was offered for $9,500 but ended up going for $11,600. Finally, […]
Caskade Debuts Born In A Storm With Deacon Blue
Glasgow-based independent bottler Caskade has released Born in a Storm – their debut single malt whisky created in a collaboration with Scottish pop band Deacon Blue. Caskade’s “Born in a Storm” was distilled on Orkney, then matured for 13 years ageing in a single cask before being finished in an ex-Oloroso sherry cask specifically selected by the members of Deacon Blue to celebrate the 35th anniversary of their 1987 debut […]
Stauning Makes Debut On Ocado
Danish-produced whisky Stauning has made its debut on the UK-based online grocery store, Ocado, which launched in the UK in September 2020. Available on Ocado will be Stauning’s core portfolio of Rye, Kaos, and Smoke along with Stauning’s Research Series, consisting of Bastard and El Clasico. Stauning’s collection will all be made available for $73-76 per 700ml bottles.
Pappy Van Winkle 23-Year-Old Sold For $52K At Auction
A bottle of Buffalo Trace-owned Pappy Van Winkle 23 Year Old Family Reserve bourbon garnered a $52,000 sale price at a recent Sotheby’s auction earlier this month in New York – setting a new auction record for the brand. The bottle held a pre-sale estimate between $3,000 and $4,000 but whenever a bottle of Pappy Van Winkle appears, a predictable bidding frenzy ensues and this one escalated to create a […]
Boann Debuts Solstice Single Pot Still Irish Whiskey
Ireland-based Boann Distillery has released Solstice – their inaugural single pot still Irish whiskey – timed to mark the recent winter solstice (December 21). Boann Solstice is a three-year-old Irish whiskey initially distilled in a single pot still then was matured in a wide variety of wine and spirit casks, including Armagnac, Bourdeaux, Chardonnay, Marsala, Moscatel, Pedro Ximénez (PX), Sauternes, and rum. Boann Solstice Single Pot Still Irish Whiskey is […]
The Glenturret Shows Its Prowess
The Glenturret – Scotland’s oldest working distillery – has released the second single malt whisky in their Trinity Series in Lalique: The Glenturret Prowess. The Glenturret Prowess emerged from a pair of casks – one filled in 1987 and a second filled in 1988 – was bottled in December 2022 at 43.9% alcohol by volume [87.8 proof], and is said to offer notes of chocolate, crème brûlée, ginger, licorice, orange, […]
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